A growing economic powerhouse in Africa
As Africa’s most populous nation – with over 220 million inhabitants and a rapidly expanding middle class – Nigeria is undergoing a transformation in which digitalisation, renewable energy, sustainable infrastructure, and healthcare play pivotal roles. At the same time, there is a growing emphasis on local production, food security, and the green transition.
Nigeria’s strategic location in West Africa, combined with a gradual diversification away from oil dependency, is creating new opportunities for Swedish companies to contribute with expertise, technology, and future-ready solutions. Business Sweden is actively working to strengthen Sweden’s position as a long-term, trusted business partner in Nigeria and the wider region.
Business opportunities for Swedish companies
To deepen bilateral ties between Sweden and Nigeria, Business Sweden is opening an office in Lagos. This strategic move is part of the Swedish government’s mission, Trade & Development, which focuses on increasing transparency, fostering strategic partnerships, and driving sustainable growth across the country.
Strong relationships with government agencies are vital for companies operating in the public sector. As a public–private organisation partly owned by the Swedish government, Business Sweden can support companies in the B2G (business-to-government) segment through our broad network and local expertise. The Trade & Development mission further strengthens our ability to assist Swedish companies in contributing to Nigeria’s sustainable development.
Business Sweden helps Swedish companies navigate dynamic growth markets like Nigeria. We offer market-specific insights, local networks, and strategic guidance to companies looking to establish or expand their presence. From initial market analysis to hands-on support with entry and expansion, we are here to enable long-term success.
Marlena Batist
Trade Commissioner Designate and Country ManagerWhat are the main advantages of expanding in Nigeria?
“Nigeria offers a unique mix of vast market potential, rapid urbanisation, and strong political will to advance sustainable development. With ambitious climate targets and increasing investments in renewable energy, public transport, healthcare, and circular solutions, we see significant opportunities for Swedish companies to create real impact – commercially and socially. Our new office in Lagos strengthens our presence and enables us to support Swedish companies on the ground in one of Africa’s most dynamic markets.”
What risks and challenges should companies prepare for in Nigeria?
“Nigeria is a market of enormous opportunity – but also complexity. Companies must be ready to navigate challenges such as bureaucratic hurdles, political and economic volatility, infrastructure gaps, and regional security issues. However, with the right preparation, these risks are manageable. We support Swedish companies in building resilience, finding trusted partners, and understanding the local business culture. The key is to take a long-term view, be patient, and stay present – something I’m eager to support.”
What cultural differences should Swedish companies keep in mind?
“Relationships are everything in Nigeria. Business is built on trust and personal connections, so investing time in getting to know your local partners is essential. Decision-making can be slow, and communication tends to be indirect and respectful of hierarchies. For Swedish companies, this means being adaptable, responsive, and committed. Showing that you're here to stay – by listening, learning, and being visible – makes a big difference. I look forward to helping Swedish companies navigate this.”
