“Sweden is a global leader in music streaming, gaming, and digital services. It’s only natural for Business Sweden to step up and support this thriving sector. The Swedish music, tech, and gaming industries have already left a significant mark on global markets, and international interest in Swedish solutions is stronger than ever,” says Yvonne Pernodd, Vice President Europe at Business Sweden.
Gustaf Bergström, Trade Commissioner UK, adds:
“Sweden and the UK are both trailblazers in creative industries, including music exports. This summer’s SXSW in London presents a fantastic opportunity to harness our combined strengths – supporting Swedish companies already established in the UK as well as those looking to enter the market.”
About SXSW
South by Southwest (SXSW) is one of the world’s foremost conferences and festivals for technology, music, film, and the creative industries. Since its inception in 1987 in Austin, Texas, it has grown into a global hub for innovation, business development, and cultural exchange.
The first-ever European edition, SXSW London 2025, will be held from 2–7 June in Shoreditch, London. The event is expected to draw over 20,000 attendees from 600+ companies across 36 countries, offering a rich program of talks, panel discussions, workshops, and live music performances.
Through a strategic partnership with SXSW, SES – Sponsorship & Events Sweden is the official Swedish ticket broker, providing exclusive discounted tickets at ses.se.
Media contact
For further information, please reach out to Business Sweden's press office:
press@business-sweden.se
+46 8 588 66 007
About Business Sweden
Business Sweden helps Swedish companies achieve their export ambitions while assisting international companies to invest and expand in Sweden. With a presence in over 40 markets worldwide, we identify business opportunities that enable our clients to grow, contributing to jobs and sustainable growth.