Amsterdam, Netherlands
May 20 - May 21, 2025
For over 15 years, Business Sweden has gathered 10-15 export ready Swedish companies in a common Try Swedish pavilion. Due to extreme interest to participate, we have the ambition to expand the size of the pavilion in 2025 to enable more companies to participate, and thereby have a stronger Swedish presence at the fair.
PLMA is one of the most well-known and popular fairs in the food industry, attracting ca. 3000 exhibitors and over 30,000 visitors each year. The fair has a good reputation among buyers, as during two days they are able to visit existing suppliers and discover new and exciting products.
Information
Date: 20-21 May 2024
Organiser: Business Sweden
Language: English
Place: RAI Amsterdam, Europaplein 24, Netherlands
Project team: Milou Smeding, Peter Hjertsson, Maria Kärnerud
Timeline
- 13 September: Registrations close & opening of waiting list
- 30 September: Waiting list closes
- 11 October: Deadline for signed participation agreement
- February: Digital exhibitor meeting
- March: Design of exhibitor booth & equipment orders
- April: Deadline for exhibitor booth materials
- May: Pre-trade fair digital exhibitor meeting
- 20-21 May: PLMA Amsterdam 2025
Try Swedish at PLMA
- The Swedish pavilion will be located in the Food (Europa Complex) sector
- Own exhibition space for each company
- Attractive stand design creating an inviting atmosphere
- Clear Swedish identification and Try Swedish branding
- Ready to use stand
- Concentrate on the development and care of your customer relations – we organize your participation
Participation 2025
Exhibiting at PLMA has been a huge success for Swedish brands and companies in previous years. Why? Because by exhibiting at PLMA companies send a clear signal – you are ready to do business.
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Single unit (9 sqm) Stand area 3x3m, stand construction and demolition, lockable kitchen cabinets, 1 table and 4 chairs, logo printed on wall, light box with own design, shelves and kitchen island to display products, electricity connection, wastepaper basket, Business Sweden service package SEK 100 000 ex VAT |
Dual unit (18 sqm) Stand area 6x3m, stand construction and demolition, lockable kitchen cabinets, 1 table and 4 chairs, logo printed on wall, light box with own design, shelves and kitchen island to display products, electricity connection, wastepaper basket, Business Sweden service package SEK 130 000 ex VAT |
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Dedicated support for small-and-medium-sized enterprises (SME) Business Sweden offers special support for SME companies with a 50% reduction on the participation fee, financed by the Try Swedish export program. Support can only be provided if the company meets the conditions outlined in the EU definition of small and medium-sized enterprises. |
To exhibit, PLMA also charges a mandatory participation fee. Business Sweden recommends companies to become members in PLMA. The obligatory participation fee is EUR 1500 if you are a member with PLMA, non-members pay EUR 2500. PLMA will be unable to confirm your participation in the show until payment has been completed. (This fee will be invoiced directly from PLMA).
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Services included Infrastructure and booth construction: attractive booth with Try Swedish design, rear wall and lightbox for marketing, furniture for product display and meetings, electricity connection, mutual storage areas Communication: booth labelling, exposure in social media, logotype on mutual logo wall Organisation: project management as well as organisational and administrative preparation and realisation, exhibitor badges, exhibitor mingle in Amsterdam, stand cleaning and garbage removal |
Services not included
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Registration
To register for PLMA please send an email to the local project team at Business Sweden’s office in the Netherlands. For questions about Try Swedish please contact Maria Kärnerud.
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The Netherlands Milou Smeding Peter Hjertsson |
Stockholm Maria Kärnerud, Head of Try Swedish
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