Articles

Welcome, Spain - the newest market to the Try Swedish portfolio. We are now able to help Swedish companies make their mark in the EUs fourth biggest country where millions of Swedes live and holiday each year and the green and healthy trend is booming.

With global expansion in sights, Swedish independent microbrewer, the Uncharted Brewing Company needed help to establish distributor contacts so they could crack new international markets. Try Swedish have swiftly become a trusted partner, accelerating their growth plans in key markets.

Holistic wellbeing will be in the spotlight during the Wellness Festival Singapore (3-12 June) – but now you can be inspired to embrace a healthy lifestyle with some of Sweden’s best, most convenient food and drinks that can help

The potential of the US food service industry is often overlooked by Swedish food and beverage companies, but the growth potential is too vast to ignore. This handbook provides detailed insights about how to approach initial set up and market expansion across the United States.

Consumers everywhere are increasingly turning to non-alcoholic beverage options for a healthier lifestyle or as a personal choice. Below is a list of nine or the latest alcohol-free product launches in Sweden and the stories behind the products.

A wide range of exciting snacks (mellanmål) are developed by Swedish producers where taste, innovation and health are key factors as consumers are looking for functional snacks for a moment of indulgence. Below is a list of eight or the newest snacks launches in Sweden and the stories behind the products.

Life on the go, more eating between meals and ever-growing health consciousness are primary drivers of the booming market in healthy snacks in Sweden and globally. A wide range of exciting snacks (mellanmål) are issuing forth from Swedish producers where taste, innovation and health are key factors.

Forget about Vodka and traditional Schnapps. Handcrafted premium gin is peaking in Sweden, and expectations from independent producers are high on continued growth and on finding new gin consumers - in Sweden and overseas.

According to Swedish Board of Agriculture the average Swede consumes a whopping 16 kilograms of sweet treats a year. No mean feat but hardly surprising once you discover all the delicious types of candy and sweets made in Sweden.

Swedes rank among the world’s foremost candy guzzlers, consuming an impressive average of 16 kilograms per person and year. And if you ask what type of candy they love above all else, the answer is most likely to be pick and mix, or Swedish bulk candy. Preferably on Saturdays.

Go out in Sweden on a Friday night? Never! Fridays are reserved for “fredagsmys” or cosy Fridays, a fundamentally Swedish tradition that involves relaxing on the sofa with friends and family, playing games, watching TV and treating yourself to tacos, pick’n’mix and snacks.

Taco sales in Sweden go through the roof on Fridays as home-loving Swedes prepare for Cosy Friday – a much-loved national tradition that has been around since the late 1990s. And don't forget the crisps, pick'n'mix and pizza as Cosy Fridays are all about comfort food.

Swedes like candy! In fact, Swedes are world champions at eating candy, consuming about 15 kilos per capita per year. There are two Swedish phenomena that greatly affect candy consumption. One is that almost all grocery stores have a large wall with self-service pick and mix candy. The other is that there is something called “Saturday candy” which is the highlight of the week for many children. On that day, people go to the pick and mix shelf, take a colourful scoop and fill a bag with chewy, sweet, sour, salty and chocolate candy.

Cinnamon rolls are the best-loved pastry of all among the pastry-loving people of Sweden. The princess cake, the semla, and kladdkaka are other beloved features of a typical “fika” – aka a Swedish coffee break.

Most Swedes eat them with blueberry, strawberry, raspberry or cloudberry jam and fresh whipped cream.