The Asia-Pacific region is a global growth engine, generating over 50% of worldwide economic growth and home to 22 of the world’s 37 megacities. Expected to soon become the world’s largest market, it offers immense opportunities for companies willing to navigate its challenges.

For many companies it has become crucial to establish a foothold in the region simply because it is so ripe with opportunity. Many large Swedish industrial companies already have a strong heritage there, having entered the market several decades ago. As a result, Swedish products and brands have an established reputation of quality and cutting-edge technology. But entering APAC can also be seen as a particularly tough task, and Swedish SME exports to the region are presently lagging behind European peers. Studies have shown that they find it challenging because of the distance, cultural differences, perceived business risk, and also their own bottlenecks in terms of limited resources, etc.

There are great business opportunities for Swedish companies, not least because environmental sustainability remains the region’s greatest challenges, leading to a large appetite for new, sustainable innovation. And this, of course, is the hallmark of Swedish companies.

Business Sweden has over 150 local experts across the Asia-Pacific, offering deep market insights and support to navigate this diverse region of over 20 countries. From market entry strategies to partner connections, they provide tailored assistance for Swedish businesses.