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Expand globally

Your challenge – our solution. All of our services and tools have been built around this promise, covering all aspects of business development, market expansion and global sales growth.

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Services

Markets

Invest in Sweden

Would you like to invest in or expand to Sweden? We offer international companies analysis, support, and guidance for every decision. Discover our services and contact our local advisors.

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Services & tools

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Start a company in Sweden

Setting up and running a business in Sweden is a surprisingly straightforward process. The guides below contain practical advice that help you every step of the way.

Learn how

Industries

Sweden is a world-leading innovation nation that provides both domestic and international companies with an unrivalled test market and springboard for sustainable and digital growth. Business Sweden's promotional efforts focus on seven key industries where Sweden possesses pioneering expertise.

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Explore our key industries

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Cellink goes global with game-changing biotech technology

Cellink’s unique and innovative 3D bioprinting technology which enable the printing of human tissue and organs have revolutionised research, replacing animal experiments and shortening project lead times. With global demand for their technology sky high, the company needed support to identify and move into new markets

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Insights

Explore our insights on global market trends and business opportunities in Sweden and around the world. View client cases and get our latest analysis in featured reports.

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Explore our content

In focus

About us

We offer strategic advice and practical support in more than 40 markets around the world. Learn more about our mission and global presence.

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Business Sweden

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Vacant positions

We are always looking for new talents to join our global team.

Vacant positions

Management team

  1. About us
  2. Organisation and governance
  3. Management
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Jan Larsson

President & CEO

Employed since May 2021.

Previous assignments: Management consultant and engagement manager at McKinsey & Company. Partner at the PR firm Brunswick. CEO of the vocational education company YrkesAkademin. Chief Communications Officer at Nordea. Chief Communications Officer at Handelsbanken. Prime Minister's Office: State Secretary, Press Secretary, and Speechwriter. Ministry of Finance: Political Advisor.

Additional assignments: Sherpa to the Prime Minister in the Progressive Governance Network of Heads of Government. Research Fellow in Yugoslavia/Slovenia. Reserve Officer in the Parachute Rangers. Multiple board positions in both companies and government agencies.

Education: Degree in Economics and Theoretical Philosophy, Uppsala University.
Research scholar, University of Ljubljana.

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JOAKIM ABELEEN

Vice President East Asia and Pacific

Employed since November 2018.

Previous assignments: Previously worked in shipping and logistics with sales, customer service, and process excellence for ten years in Europe and Asia, as well as in management consulting (strategy & operations) for six years.

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EMIL AKANDER

Vice President South and Southeast Asia

Employed since December 2009.

Previous assignments: 2008-2009 active at the European Commission in Brussels and Business Sweden in Beijing. Business Sweden Benelux, NATO, and EU-Affairs in Brussels 2009-2013. Country Manager for Business Sweden in Singapore 2014-2022 and Sweden's first Trade Commissioner in Singapore since 2015. Acting Country Manager for Business Sweden in Malaysia 2018-2019 and for Vietnam 2021. Market Area Director for Business Sweden in Southeast Asia 2020-2022. Dual-accredited Trade Commissioner to the Philippines 2021-2022.

Education: Master of Laws (LL.M.), Stockholm University.

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Maha Bouzeid

Vice President Sweden, Middle East & Africa

Employed since August 2023.

Previous assignments: Executive Director and Head of Growth at Polarium, Vice President & Head of Procurement Middle East and Africa at Ericsson. Board member at Power Circle and Senior material.

Other assignment: Board member at Energy Save.

Education: MSc, Industrial engineering & management from Linköping University.
Finance and Business economics, Stockholm School of Economics. PMP (Project management professional) certified, MCIPS certified.

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Peter Ekdahl

Vice President Americas

Employed since August 2023.

Previous assignments: Accenture, Managing Director and Head of Strategy Nordics, Head of Management Consulting Nordics, Head Management Consulting for Financial Services in Europe, Africa and Latin America, Head of Banking Nordic & Financial Services Sweden at Accenture, Client Partner. Publicis Sapient, Managing Partner and Group Vice President .

Education: MSc, Business from Stockholm University. Executive MBA, Kellogg Business School, Northwestern University. Executive training at Harvard, Northwestern University and at Accenture

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Karolina Lirón Källåker

Vice President Human Resources

Employed since January 2023.

Previous assignments: HR Director at the Swedish Financial Supervisory Authority. HR Manager and HR Business Partner at Vinnova. HR Business Partner at Business Sweden.

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Lotta Loosme

Vice President Marketing and Communication

Employed since 2023.

Previous assignments: Leadership communication coach. Communication and marketing consultant. Marketing Director SVT. Marketing Director TV3/TV6. Brand and Business Development TV4.

Education: Leadership Communication with Impact, INSEAD. Digital Strategy, Hyper Island. B.A. Business Administration, Stockholm University.

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Yvonne Pernodd

Vice President Europe

Employed since in February 2023.

Previous assignments: CEO and Regional Manager for Kantar Sifo in the Nordics and Baltics. CEO of Sifo. CEO of Tidningsstatistik.

Other assignment: Chairman of Almega Service Companies and board member of the Confederation of Swedish Enterprise and its executive board. Voluntarily engaged in running Styrelsekraft, a mentoring programme aimed at increasing the number of female board members. Education: MBA from Linköping University.

Education: MBA from Linköping University.

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Victoria Rossi

Chief Compliance Officer/General Counsel

Employed since 2019.

Previous assignments: General Counsel/Head of Legal, Kulturhuset Stadsteatern/Stockholms Stadsteater AB. COO General Counsel and Chief Operating Officer, Rödl & Partner Nordic AB. Senior Legal Counsel, Servando Law AB. Legal Counsel, Sun Microsystems AB. Court Lawyer, Administrative Court of Stockholm.

Other assignmen: Secretary of the Board of Directors, Kulturhuset Stadsteatern/Stockholms Stadsteater AB, (year 2014-2018).

Education: Master of Laws (LL.M), Uppsala University, Sweden, The Swedish Bar Association Examination Courses III/III.

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Johan Snellman

Deputy CEO

Re-employed since 2020.

Previous assignments: Vice President of consultancy services within Studsvik and from start-up sector. Example of previous positions at Business Sweden: Chief Financial Officer, Vice President Government Affairs, Vice President and Head of Region Western Europe, Director Business Analysis & Information.

Education: Master of Economics and Master of Political Sciences.