The Japanese food and beverage market offers an enticing prospect for Swedish companies, with its sizable population, high purchasing power, and import-dependent nature. Business Sweden has organized Try Swedish national pavilion last 5 consecutive years in FOODEX. More than 73,000 qualified visitors in FOODEX 2024 from both Japan and Asian countries. More Swedish foods and beverage companies have expanded business by the consequence of this trade fair. FOODEX Japan attracts attention from both Japan and other major markets in Asia. 

TIMELINE 

  • July-September 2024: Registration for Swedish company participation
  • October: Product visuals, information submission due 
  • November: Booth design finalized
  • December: Sample shipment to Japan
  • 5-8th March, 2023: FOODEX Japan 2024 takes place at Tokyo Big Sight, Tokyo, Japan

EVENT INFORMATION 

  • Meet qualified Japanese/Asian traders, wholesalers, retailers and food service buyers for full 4 days
  • Open space stand in Swedish national pavilion. Space for 2 representatives from participating companies. Overall pavilion size in 54 - 72 m2. 
  • B2B networking reception inviting existing participating companies’ clients or meet new potential clients/partners. The venue will be confirmed later. 
  • Swedish Ambassadors greeting participating Swedish companies at TRY SWEDISH! pavilion (Tentative)
  • TRY SWEDISH! Open kitchen performance using participating companies’ products.

 

Where:

Tokyo Big Sight, Tokyo, Japan

How:

For more information reach out to Hikaru Hashimoto or Carl Lindwall.

Timeline:

September Registration for Company participation
October Prodcut visuals, information submission due
November Booth design finalized
February 2025 Sample shipment to Japan
March 11-14 2025 Foodex take place

 

Contact Try Swedish!

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