Kolsvart, a Swedish confectionery manufacturer, sought to strengthen its US market presence amidst growing demand for vegan and gluten-free candy. Their return to the Try Swedish Pavilion at Expo West in 2024 marked a crucial step in expanding their footprint. Partnering with Business Sweden, Kolsvart showcased its premium offerings, unlocking new revenue streams and solidifying its position in the market.
Kolsvart, renowned for its natural and distinct flavours, set out to meet the growing demand for vegan and gluten-free confectionaries in the US. However, breaking into such a competitive market brought significant challenges. Expo West presented a vital opportunity, and Kolsvart seized it to elevate its brand presence and solidify its position among industry peers.
Guided by Business Sweden, Kolsvart strategically positioned itself within the bustling Expo West environment. Business Sweden provided end-to-end support, including logistics, booth construction, and backend assistance, enabling Swedish companies to focus on engagement rather than getting bogged down by preparatory tasks. This was crucial for Kolsvart’s success at the show as it prevented being spread too thin with the multitude of preparatory tasks necessary for a show at this scale, especially for an SME at the start of their US market entry journey.
Kolsvart’s presence at Expo West enabled them to showcase their delectable sweets and connect with industry professionals and consumers alike. By leveraging the platform, they successfully navigated the complexities of the US market, fostering meaningful connections and setting the stage for future growth.
Returning to Expo West with the advantage of prior experience, Kolsvart was well-prepared to strengthen the relationships they had established the year prior. This strategic approach allowed them to build on their existing foundation, driving further growth and engagement. Their presence at the show highlighted the importance of personal interactions in the US market – a vital component of Kolsvart’s long-term growth strategy.
Buoyed by their success at Expo West, Kolsvart looks to the future with optimism. Armed with invaluable insights and strengthened relationships, the company is poised to expand its presence in the US market further. With Business Sweden’s continued support, Kolsvart is ready to embark on the next chapter of its journey, confident in its ability to thrive amid the competitive US confectionary landscape.
Kolsvart’s experience with the Try Swedish Pavilion highlights the irreplaceable value of in-person relationship building and rapport. Establishing trust and solidifying partnerships in a competitive market like the US requires more than remote interactions; it necessitates face-to-face engagement. These personal connections foster a deeper understanding and commitment that virtual meetings simply cannot replicate. As Kolsvart’s success story demonstrates, being present on the ground is essential for meaningful market penetration and long-term growth.
Contact
Want to learn more about how we can help you grow your global sales in the Americas? Please contact Abigail Richardson at Business Sweden for more information.
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