Try Swedish! – Food to Japan
WHAT
Japan is the world’s 4th largest consumer market with a population of 127 million, enjoys a per capita GDP of around 34,000 USD. There are both retail and B2B opportunities given Japan’s large F&B market size and dependence on imported food and recent high interests in sustainable foods*.
* organic, animal well fare products, plant base products, cultured meat, vegetables from plant factories as well as land-based farm and MSC seafood.
HOW
- The size of processed food industry in Japan was 10.7 trillion JPY in 2022, and national alcohol consumption was 800 million k litters in 2021.
- There are 75 million+ online shops, 18 400 general merchandise grocery stores, 54 400 convenience stores and 226 restaurants in Guide Michelin, indicating retail and B2B opportunities for unique Swedish products.
- Japan is also dependent on food imports and has a food self-sufficiency rate of 37% due to larger consumer demands than domestic food production capacity. Imports of food and beverages are increasing annually by about 8,5% in 2023.
- The EU-Japan Economic Partnership Agreement (EPA) that entered into force 1st February 2019 offers a unique opening in the Japanese market for imported food and beverages. Import tariffs have been removed or will be gradually reduced.
- Swedish F&B exports to Japan have increased to 300 million SEK from 200 million SEK between 2020 and 2022.
- Visit TrySwedish! at FOODEX on March 11-14 2025, at booth E2-K30.
- With a large network and strong official Swedish brand, Try Swedish! can help Swedish F&B companies enter the Japanese market.
CONTACT US
For more information contact Carl Lindwall at carl.lindwall@business-sweden.se